Ingredients: Fine Chalk (a gentle cleanser), Glycerine (from vegetable oil), Water, Herbal extract blend: [Peelu (Salvadora persica), Neem (Azadirachta indica), Indian Licorice root, Pomegranate rind, Commom Jujube, Rose Apple, Clove, Persian Walnut, Barleria prinoitis bark (Vajradanti), Indian Almond, Bedda nut, Asian Holly Oak, Prickly Ash, Zanthoxylum alatum, Sappan wood, Catechu, Bengal Madder, Acacia arabica bark (Babul), Sarsaparilla, Cinnamon, Medlar bark, Mayweed, Bishop's weed (flower extract)], Silica, Sodium Lauryl Sulfate (from Indian coconut oil), Carageenan (from seaweed), Cellulose (plant) gum, Clove oil, Peppermint oil, Spearmint oil, Eucalyptus oil, Menthol, Thymol, Anethol, Geranium extract.
Don't swallow; contains 2 emulsifiers: Sodium Lauryl Sulfate, Carageenan
No claim of gluten-free, which raises questions about the source of the cellulose.
Ayurvedic, by the way, is not terribly reassuring per se. Consumerlab.com has flunked any number of Ayurvedic products over the years for heavy metal contamination, principally mercury and lead. They have not tested any toothpaste, however.